by Rebecca Barrett | Content Marketing, Video Marketing, Video Production
When launching a marketing campaign for a new product or service, you are typically met with high marketing expenditure but low market share and minimal revenue. Your main concern should be building up brand awareness rather than building sales… but whats the best... by Rebecca Barrett | Content Marketing, Video Marketing
In our previous article, we detailed how to commission your promo video. So now that you’ve got a promotional video at your dispense, how do you get the most from it? Well, the answer is simple: reuse your content on various marketing channels, at different points of... by Rebecca Barrett | Video Marketing
Getting visitors to your website is one thing. Converting them into customers is another! Many businesses generate plenty of interest on their site, but struggle to get sales. If this sounds like you, read this article to discover how investing in online video... by Rebecca Barrett | Video Marketing, Video Production
What’s your priority when promoting your product or service? Brand awareness is a key issue, as is lead generation and building effective sales leads. In short, you need your product to stand out from the crowd and gather interest – as quickly as possible. However,... by Rebecca Barrett | Content Marketing, Video Marketing
Once you create a video, you use it once and that’s it, right? Guess again! One of the reasons video offers such high ROI – with 51% of professionals in agreement worldwide – is that it can be repurposed. In other words, it can be reused to reach new...