About the Client

UK Models design and deliver photo portfolios for aspiring models from across the UK. Key to their success has been a well-targeted lead generation campaign, leading to focused landing/splash pages with their offers clearly laid out. As part of their continual drive for improvement, they started considering a promo video designed to increase conversion on the page.

The Production Project

During their selection process, we were able to meet, discuss their plans, get a sense of who they were as a business and who their customers were. This led to us pitching some ideas and we quickly became involved in developing one of them into a fully thought-through treatments. The objective was clear: to prompt more of the viewers to get in touch.

The biggest part of pre-production was finding a suitable lead actress who would represent the target audience, their hopes and aspirations. Only the client could know the qualities they wanted to show and only the director could know whether the chosen actress could do the job. In the end it was a cinch – Sophie Wardlow stood out.

The script was written by our own in-house team, (led by Tai – who also directed) and in a few words over just 60 seconds, gets to the heart of what UK Models offers. With these great elements to start with, the production (almost inevitably) came together very easily and within just 2 weeks of filming, our London/Hollywood sheen had been applied and the video was ready for broadcast.