Let’s start at the beginning: a viral video is a video that goes on to ‘live its own life’ on the Internet and get a massive viewership. This is very attractive to any business and often we get asked for a ‘viral video.’ However, no one can really predict that a video will go viral and nor can you be certain your messages are being delivered to the right audience.
Below our guest blogger, Joe Forte, tells us about his vision of viral videos production. In the final part of this article we will try to find out if there is really a recipe to produce a viral video.
Viral Video and Production Values
Guest blogger: Joe Forte, co-owner of Dmak Productions LLC.
People always enjoy watching videos, and now they are able to do so online. Video advertising is an ideal choice for professionals that need all the publicity they can manage.
Video filming is done to capture people’s attention the way that words do not. All types of clients, such as companies, individuals and non-profit organizations, can benefit from quality video advertising.
Viral video production is an effective way to get a lot of people talking in a short amount of time. More people of different ages, races, nationalities and backgrounds are using the Internet.
Social media websites have millions and billions of members. The members use different tools, like chat boxes and Share buttons, to communicate with each other.
They share information with each other constantly. Viral videos contain all of the elements of great viewing. There are different types of viral videos from informative to shocking.
Viral video producers try their best to promote a message in the most informative and interesting way possible. The message remains relevant to the client’s objectives.
Videos can be produced for television and websites. Companies make use of online marketing to receive more exposure. The production house develops the ad, and the marketer develops the campaign.
Both types of companies work to create a good amount of overnight promotion. Online ad campaigns have been proven to be more effective than traditional ones.
Videos will never go out of style, so the marketing efforts must be considered.
A benefit of using a professional service is that customers do not have to become overly concerned. Video producers have worked with a long line of customers and demands.
Videos and films are not easy to make. However, reliable companies know how to create flawless productions from beginning to end.
Clients are guided through the process so that no key points are missed. In the end, they have the ideal video production and marketing product.
As Joe Forte puts it in his analysis, in viral video production as in any business video production ‘marketing efforts must be considered’.
But is there any pattern to follow in the production of a successful viral video? Well, according to Kevin Allocca, YouTube’s trends manager, there are at least some elements to consider.
In a 2012 Youtube video Alloca tells us that to go viral a video must follow these three rules:
- communities of interest
Tastemakers are these influential internet and social medias users that are looking for and promoting new trends, never before seen on the web.
Jimmy Kimmel for example is characterized as tastemakers in the U.S., as a actor and TV host. He was the first to share on Twitter a link to the video “Mountain Giant Double Rainbow” which has got more than 37 millions views so far.
As with any digital strategy, you can’t ignore communities. The ‘virality’ of your video must rely on them. Although there are some rules to follow to increase the visibility of your video, there is no safe way to get millions of views.
There are still some codes to keep in mind when creating your video, according to Kevin Allocca:
- Be brief
- Use either an animal or a child or show sexy people.
- Show a performance. Your audience is to be surprised in good or in bad
- Tell an unexpected story
Beyond Kevin Allocca idea of a viral video pattern, we can conclude with this: All the most famous viral videos were:
- not aimed to go viral
- not promoting any product or business
- humorous, emotional or causing outrage
Viral video: the good:
When Ali Goodyear and his 13-year-old son filmed a dog chasing deers in Richmond park in 2011, they couldn’t imagine that 2 years later, their video would have made more than 2 millions viewers laugh.
Fenton the dog is now a real business.
Viral video the bad:
In 2004 Chris Brennan, network security consultant in New York, opened a Kryptonite locker with a pen. The video went viral in few days destroying the reputation of the manufacturer.
Guest Blogger: Joe Forte, co-owner of Dmak Productions LLC. Clients choose Dmak Productions for top quality video production in Phoenix. Dmak Productions specializes in commercial, event, music, fashion and corporate video production and is known for its creative style of video production, fast turn-around time and easy to work with manner.