Why the Internet is Video friendly

Broadband usage, which is crucial to streaming video at a viewable speed, has passed critical mass. In June 2006 73% of online homes in the UK used broadband, up from 18% just three years earlier. Videos can now be watched easily on PC's and increasing numbers of other online devices.

When people use the Internet they are naturally receptive, focused and ready to interact. They have made their own decision to go to your website, they have effectively pre-qualified their interest to at least have a look.

The Internet is known as a lean-to medium – it creates a natural inclination to lean into the screen and listen. When people see video they are drawn into a ‘1 to 1’ relationship with the information they are receiving.

Video converts this interest better by presenting information in an easily accessible manner that is available to be watched repeatedly, all day every day.

People are used to working online to research and make decisions about all aspects of their life – work and social, and are proving it with the power of their wallets.

A lot of people also view the Internet from work where broadband has long been available, usually at speeds much faster than available to the home.

You may have heard reports that people are abandoning the TV for the online experience. They may be true.