Interactivity is KEY to making online marketing and web videos work
Interactivity is the key to connecting with your consumers. By interactivity we mean the response mechanisms that enable your website visitors to connect with you. We provide them within the video, the videoplayer surround and on the page - to encourage and enable the viewer to act on the informationseen.
The following series of pictures show a few examples of response buttons.
There are four mechanisms at the bottom of the videoplayer that enable the viewer to interact:
• Bookmark the page
• Share video / send to a friend
• Link page
• Contact Us
When the video has played through the screen turns into an interactive form offering the viewer a range of options to select from in return for their contact details.
Don't let the moment pass - always have contact mechanisms built into either the player itself or at the end of the form. Grab them while they’re hot and don’t let the moment pass.
