What are Video Testimonials?
Testimonial videos are a powerful form of word-of-mouth recommendation, specifically designed for your marketing campaign. In simple terms, they incorporate positive feedback from existing customers, showcasing the comments to your prospective buyers.
An underused but powerful marketing tool, customer testimonials establish the quality, performance and reliability of your products and services – in a way that is sincere, believable and designed to inspire trust.
Gain Trust with a Testimonial Video
By using genuine client testimonials as video content for your marketing campaign, you’ll validate the quality and reliability of your products and services. Positive peer reviews are one of the most effective ways of generating leads, and significantly increase conversions when placed on your landing page.
Your testimonial video can be repurposed throughout your customer’s buying journey. Use it to create initial awareness of a product, to encourage interest, or to close a sale.
Traditionally a talking head video, you can include product demos or animation, transforming your testimonial video into a powerful promo video. Feature your USPs alongside your testimonials to gain a distinct competitive advantage.
The Key Benefits of Testimonial Videos for Your Business
Your testimonial video will help instil confidence in your products and your services. It boosts brand loyalty, and establishes your company as a reliable, high quality business.
79% of online shoppers believe that online testimonials are as reliable as recommendations from friends and family. Eliminate customer doubt, increase credibility and generate more sales – with the help of the customers who already love what you do.
To start showcasing your testimonials to your target audience, get in touch today.