What are Explainer Videos?
An explainer video does exactly what it says on the tin – it explains. It’s a visual marketing pitch, designed to show customers how your product or service will solve their problem, and in turn, generate more sales for your business.
Explainer videos, using a blend of sales and marketing techniques, help to educate customers. They simplify even complex concepts, and remove all uncertainty from the equation, increasing the likelihood of a purchase being made. Use them to enhance your brand, build trust and provide invaluable information.
Using Explainer videos to Boost Brand Awareness
An explainer video can be incorporated into any stage of your marketing plan. It transforms leads into active sales, can be reused for branded content, and gives your business a distinct competitive advantage.
Use your video to increase sales on your product landing page, boost interaction on your social media, and as a trailer to your YouTube channel. In short, it’s a versatile way of driving traffic to your site and generating revenue.
There are several styles of explainer, including: an animated explainer video, whiteboard, voiceover or presenter-led and live filming video. We’ll help you select which one best suits your needs.
Explainer Video Production – Key Benefits
An explainer video can be the difference between casual interest and an active conversion. It can also reduce pressure on your customer service department, providing the answers to your customers’ questions.
Easy to share and simple to understand, explainer video content maximises your business exposure, whilst offering considerable SEO benefits. It helps clarify and promote your products and services, whilst demonstrating your expertise to your target audience.
To promote your business with an explainer video, and start increasing site traffic, leads and sales, get in touch today.