Video production is about more than just the video itself
78 percent of people watch online videos every week – demonstrating the value of including online videos at the heart of your marketing strategy. A professionally produced video is one of the best ways to generate higher engagement, improve retention and conversion rates, and help you nurture your leads. However, video production is about more than just the video itself. In order to succeed, you need a powerful video marketing strategy to make sure it meets your business objectives.
What is Video Marketing?
Marketing your video ensures that it is not only viewed, but shared, commented on, and used to enhance your brand. It’s an effective way of connecting with new customers, developing existing customer relationships, and building trust and loyalty. As part of an SEO campaign, it boosts site traffic and increases onsite engagement and conversions.
A Successful Video Content Strategy
We build robust video content strategies. For your video to be successful, it needs to be reinforced with a strong strategy. Tailored marketing solutions ensure that you achieve the results you’re looking for. All video content can be repurposed, enabling you to use it on your website, social media pages, newsletters and email content. This ensures an excellent return on investment.
The Benefits of a Video content strategy
Video campaign success depends on one key factor – it must be highly visible online. A customised marketing campaign ensures that your video is placed directly in front of your target audience. It raises brand awareness, increases click-through rates and most importantly, generates more quality leads and conversions.
Facts & Figures
of marketers say video converts more than other types of content
of customers can recall video ads they have watched
of consumers say their purchase decisions are influenced by video content
Our Video Content Marketing Services
You’ve got a great web video, now it’s a matter of ensuring it’s viewed often, shared frequently, and compliments your existing marketing efforts. Here’s how it’s done.
Video Marketing Strategy
The project begins with a thorough audit of your industry and your key objectives, which helps to identify the most effective way to position your video online.
To achieve brand engagement and conversions, your video needs to be seen by your target audience. Positioning is key. Increased click-through rates and extend time spent on site boosts SEO ranking.
Video Content Repurposing
Your video, when repurposed, can reach a variety of different target audiences, in a number of different ways. Your tailored video content, plus written content to reinforce the message, boosts engagement and improves ROI.
YouTube Channel Makeover
Make an impact on the world’s biggest video sharing platform. Appropriate tags, titles and descriptions help to ensure that your YouTube channel is attractive to your target demographic. It also helps boost SEO.
Social Media Marketing
Dynamic, strategic and engaging social media posts ensure that your videos are viewed, shared and talked about online, generating maximum exposure for your brand.
Video Advertising Campaign
Using a targeted blend of campaigns, ads and ad groups; plus a solid creative direction and design, your video will be published to generate attention from your target demographic.