Talking heads videos are one of the most popular forms of business video content – and for good reason. Simple, straightforward and personable, they’re a great way to educate, inform and entertain; whilst giving your company a ‘face’ that customers can relate to.
However, there’s more to this form of video content than simply filming yourself in the office. If done effectively, a talking head video offers powerful support for your marketing strategy – telling the story of your brand and encouraging people to buy.
What Exactly is a Talking Head Video?
There are two main forms of talking heads video – interview and presenter-led. You can find out more about them here. Both focus on a single presenter or spokesperson, who relays information to the target audience in an appealing, easy-to-follow format.
It’s a common misconception that it’s easy to create a good talking heads video. Indeed, many businesses attempt DIY versions for their online audience – setting up a basic camera in the office and simply talking into it.
However, there are a multitude of problems associated with creating video content yourself. Lighting and audio can be problematic – creating a video that looks distinctly amateurish. Additionally, without any variation or dynamic camera or editing techniques, the content can be boring.
How to Make a Great Talking Heads Video
If you want to create professional video content, it’s advisable to work with an experienced video production company. Here’s a few things to consider before you get started.
- Choose the right video presenter. Not all web presenters are created equal! There’s absolutely nothing wrong with presenting the video yourself (here’s some useful tips) but be realistic about your abilities. If you’re not convinced you’re the right person to represent your brand, work with a professional video presenter instead.
- Identify your objectives. What do you want to achieve from this video? Who is your target audience, and what content will resonate with them? Do you want to direct them to your site or encourage them to purchase? Or, is it your priority to raise brand awareness and build a solid online presence? It’s important to know what results you want before you get started.
- How can you hold attention? Talking heads videos are inevitably dull if they simply feature a presenter talking for the entire duration. As you might imagine, if your viewer is disengaged, they’ll simply stop watching your video content – and you’ll have lost the chance to convert them into an active buyer.
There are a number of ways you can spice up the content, including:
- Using more than one camera. Using an additional camera adds an alternative angle, which creates visual interest.
- Camera movement. Techniques such as tilting and panning (moving the camera vertically or horizontally) adds variation to the content, which prevents users from getting bored.
- Animation and motion graphics. Animation and motion graphics support the content of your talking head video, breaking complex information down into easy-to-understand images, and creating variety.
- Interviews. Adding user comments and testimonials reinforces your message and gives your content valuable credibility.
- B-roll. The art of incorporating alternative footage, usually without audio, within the main narrative of the content. It adds context and dimension to presenter-led content.
Aside from this, there are 3 production elements which can make or break your presenter led video, you can read them here.
When Should You Use Them?
A talking heads video can be used at any stage of the customer journey. When used to build brand awareness, it informs and educates people about your company. Placed on a landing page, it develops trust in your business – encouraging customers to buy. Use it as part of your email campaign to increase conversions, or send to customers after a purchase to explain how they can get the best from your product or service.
Talking head videos are also effective when blended with other forms of video content – such as explainer videos and product demos. Use the talking heads format to explain business concepts or product features, and use with product demos to create authenticity and build trust.
Getting the Most from Your Talking Head Video Content
It’s true to say that anyone can make a talking head video. However, it’s much harder to create an effective piece of video content – something that will resonate with viewers and achieve your key marketing objectives. When combined with other forms of video marketing content, a talking head video delivers your messages clearly, whilst establishing a personal connection with your audience.
If you’d like to find out more about creating video content, get in touch with the WebVideos team today.