6 Tips to Make Your Video SEO-Friendly

6 Tips to Make Your Video SEO-Friendly

Online videos are becoming more and more popular on business websites and provide some incredible SEO benefits, but what’s the point in having a great video if it isn’t properly optimised? Here are 6 tips for making sure your video is fully SEO-optimized...
How Cost-Effective is Video Marketing?

How Cost-Effective is Video Marketing?

Video is one of the most engaging types of content around. As countless case studies show, videos help to build a recognisable company identity, which is vital to achieve the trust and loyalty of the audience. But how cost-effective is video marketing? It is a common...
Top Video Engagement Measures

Top Video Engagement Measures

What are your online videos doing for you? Last year, internet users watched 38.2bn free videos – up 43% year on year – so we know they’re a good idea, but how can you measure your own video engagement? These key metrics can help you assess the effect of...
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