About the Client
Having worked with Trap Media in for the last 3 years, it came as no surprise when they came to us to add additional videos to the rest of their primary website in 2011.
Trap Media are a creative company based in Soho, West London that constantly delivers unique and creative solutions that exceed client expectations. They were looking to simplify their online communication process and customer service; naturally, they thought a multimedia video production was the answer. Trap Media were also looking to have the videos end with a ‘call to action’ form, which was achieved via use of a multimedia Flash and PHP-driven data input form. This would enable the visitor to provide immediate feedback at the point when they were most interested in the services Trap Media provide.
The Production Project
Filming / Video Production:
We filmed the agreed presenters against greenscreen at Camberwell Film Studios in South London.
We then edited the video and in post-production, added graphics in the new style of the client’s website, using shapes, fonts and colours that would ensure brand continuity between the website and the video.
The client supplied notes against the scripts with ideas of what they would like as visual aids to the presenter speaking.
Bespoke Flash Video Players and Video Streaming:
The final videos were integrated into a bespoke flash video player. In addition to the single flash video players, we also created a multi-player for the FAQ videos. Using flash also enabled us to also integrate a web form into the videos.
The response forms we provided at the end of the videos and on the page collect visitor email addresses at the point when they are most interested.
We then gave the client a few lines of html code to implement the videos across the website. We also host the videos with a very low cost hosting package, with dedicated streaming servers across the globe.
We are very pleased with our new company web video; the design process was very smooth and enabled us to get a marketing video for our home page and educational services very quickly and painlessly!
Our multimedia video production is well-designed and immediately memorable. Our online conversions from our PPC and SEO campaigns have grown significantly since the web video production was implemented on the site. We will be using Web Videos again to polish up our online interaction across our other sites.Letise Sampson