About the Client
DJ + DJ, Silent Social, the “ultimate silent disco experience” is the newest and coolest addition to the silent disco world. Having already enjoyed success for their portable event in major venues and universities, they wanted a promo video to show off the excitement of the event at the Lucozade tent at V Festival.
The Live Event
Having seen our event videos, the guys at Silent Social were eager to get us on board for their festival tour. Silent Social, being a very cool and contemporary event, meant that this video had to be have tons of attitude, capturing the fun and energy of the event.
With keywords such as “young”, “electric” and “edgy”, the visual approach grew into a VFX-design-heavy project with sharp, rhythmic cuts. As well as showing off Silent Social, it was also important to visually explain what the event is (for the few who don’t already know). Hence DJ + DJ = Silent Social; a club event described as a maths problem.
The logistics of filming were both fun and challenging as it was filmed over three nights at V Festival. That gave us three attempts to get the crowd and set-up shots needed, film until 3am then head back to the tent to rest before doing it again the next night. Definitely one of the highlights of summer.