About The Client
Roehampton University is one of the few true campus-based universities in London, full of green fields, friendly students and even a lake or two. The university is strongly invested in “The Student Experience”, enriching the lives of students socially as well as academically.
The Live Event
Roehampton’s is one of the biggest Balls in the UK with a catalogue of high-profile acts such as Razorlight, The Maccabees, The Streets, Wretch 32, Example, The Zutons, Professor Green, Calvin Harris, Scouting for Girls and Rizzle Kicks. The event is broken down into a main stage, 2 marquees, 3 indoor zones, a food court and a fun fair. Bigger and better than the summer parties put on by universities such as Oxford and Cambridge, this is more of a festival than a ball.
Filming the Live Event
We didn’t want to just film the event; we wanted to capture what it was like to be there enjoying the atmosphere, the people, the fun and the laughter- all the dizzying highs and emotions the Ball has to offer. Our aim wasn’t just to show people a video but to blow them away.
Filmed over 16 hours using four cameras and a number of specialist equipment, we approached the project as a short film that expressed a range of feelings such as excitement, anticipation and elation. In order to achieve this, each camera had a different job. This included filming set-up shots, close-ups of acts, slow motions and catching people in candid moments to name a few. We also had a bit of fun with steady-cam shots and a GoPro, which enabled us to get unique perspectives that were previously unobtainable.
For the evening, we went for the anamorphic flare look (that’s just so ‘in’ right now) to utilise the light, making a great shot all the more beautiful. Another element that proved more successful than anticipated was the photo booth. Inspired by modern weddings and similar scenes in movies, people would choose from a range of fun props, then strut their stuff for the camera lit with a glamorous ring light. This worked really well with the idea of personal interaction.
Editing the Event Footage
The edit was a mountain. With nearly 8 hours of footage, the process took a whopping 120 hours of editing time and it was very important that the images told a story. With the tracks carefully chosen before a second of footage was shot, it was time to lay them down and think about the pace of the video. Consider it like a rollercoaster that starts at one level, builds up then explode in a series of ups and downs, twists and turns, then rhythmically grabs people until the end. Each shot is carefully placed to reflect what we wanted people to feel at that particular moment. Each cut is made to the musical rhythm; even the on-screen action is synched to the tracks (which was not an easy task).
For the grade, we wanted something really different but fitting. Pastel colours combined with a cool magenta for the day and a more cinematic grade for the night, with two-tone yellow and green for the respective highlights and lowlights.