About the Client Pinnacle Sports was established in 1998 to offer bettors a unique alternative to traditional bookmaking, with a gimmick-free approach that simply focuses on offering the best odds and highest betting limits online. The Project Their increasing global brand has expanded to include active customers in over 100 countries, who not only appreciate the value Pinnacle Sports provides, but their unrivalled customer service. To further enhance their user-focused site, Pinnacle Sports needed a range of ‘how to’ web videos that carefully guided their users through the various stages of the online sports betting customer journey. The remit covered everything from communicating their unique bookmaking model in a visually stimulating way, to tutorials explaining their varied payment options and how to place a bet. Their one problem? Finding a video production company that could not only create these video for services in English, but in the 15 additional languages Pinnacle Sports’ website is available in. To any other production company in the UK, making 112 videos that spanned international language barriers could seem like an ambitious task. But this is exactly the kind of challenge that WebVideos have a reputation for delivering. It’s very rare that such an exciting, complex project comes along, so we seized the opportunity to be Pinnacle Sports’ one-stop video production and translation shop. The project process included constructing the storyboards for each video, sourcing the translations into languages like Hebrew, Russian and Japanese, then continued with a full hosting service streaming the videos for the whole world to see. As any bookmaker will tell you, while it may be fun to bet on the outsider, it’s better to rely on an established runner. And as we’ve proved with Pinnacle Sports, WebVideos are the safe bet.
This is a big job and we needed someone that we could trust. Webvideos.co.uk have proved to be an incredibly capable and versatile production company, with impeccable attention to detail. They sorted out everything, from the storyboard and production right through to video hosting, making this complex project seem like a doddle.Rupert Murrel