Since 2004, Orange Information Systems Group have been offering IT solutions to a wide variety of clients. As part of a major re-brand earlier this year, they needed to give their online portfolio a polish to match their new web presence.
The Production Project
To that end, they contracted WebVideos to create a series of videos, succinctly detailing their all-encompassing IT services – from support to security, from procurement to disposal. WebVideos created seven presenter-led videos, as well as a case study piece, showcasing the company’s work for Taylor Vinters Solicitors. This case study chronicled a successful job from problem to solution, while emphasising the benefits of working with Orange IS, and their focus on fostering long-term client relationships.
‘Service IS Everything’
After consulting with Orange IS, it became clear that their re-brand required a unifying motif in order to consolidate their various operations. Inspired by their corporate motto ‘Service IS Everything’, we decided to create a video that got right to the heart of Orange IS, to reveal the crux of their ethos. The resulting ‘Service IS Everything’ video was designed to reveal the human element that has been integral to Orange IS’ success. Through fly-on-the-wall office footage and talking head segments with employees, it explored the multi-faceted definition of ‘service’ that is offered by Orange IS – comprising flexibility, experience and communication. While these videos easily slot into the relaunch strategy, the focus on the company’s ethos and personality, in addition to their service, gives them a longer lifespan. They can be used not only for the benefit of new and future clients, but as a manifesto for the company, as they move forward with the shared belief that ‘Service IS Everything’.
Webvideos understood our ethos perfectly, and the ‘Service is Everything’ video is just phenomenal – the best of the lot. From the way they wrote the script, to the shoot, to the edit, they really understood what we were aboutJody Powson -