Hemlow Explainer Promotional Video

One of two videos promoting Hemlow

This example video shows a combined explainer promotional video that was used by Hemlow Ltd.

The Project

We planned for the visuals of this video to be made completely in computer with a distinctive look and a distinctive style. What style? 1950s vector images meets modern visual principles. Sounds crazy but put together the whole concept works.

The real work began when we sat down and brainstormed the potential images that would not only match the script but also be in tune with and contribute to the feel of the video. We decided to interpret what the words in the script meant and turn them into a visual metaphor but with the added fun and creativity of movement that only video can offer. Which decision should I make? I know I’ll represent that with doors! A set of successive problems? Aha! How about they appear one after another on the long road ahead.

Professionally we thought out of the box, conceptually we made something really cool. Mixing 2D and 3D graphics to get the job done.

Visit the Hemlow webiste here

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