About the Client

Evolution Slimming are the UK’s largest online superstore for slimming, well-being and beauty. They stock hundreds of health nutrition products, ranging from vitamins to food dietary supplements and are committed to top-range dietary products.

The Promotional Video Production

Evolution Slimming’s 100% Açai Berry Capsules received a glowing write-up from the Sunday Express, as part of a piece detailing the potential for açai berry weight loss. As such, a vote of confidence is unique in the nutritional supplement business; Evolution Slimming approached Webvideos in order to help consolidate the marketing plan for this well-received health product using a promotional video.

The video was crafted to satisfy a number of marketing objectives. Evolution Slimming have built a reputation that focuses on customer service, satisfaction and confidence and our video aims for a similar effect. Seeking to cut through the apprehension that greets certain areas of the health/ nutrition market, the video directly engages the viewer, asking them to evaluate the scientific evidence that backs their powerful product.

To that end, we let the product take the front seat, using quotes and evidence to demonstrate how the product works and what sets it apart from the competition. The promotional video production focused on the twin pillars of science and journalism to give the video the integrity that Evolution Slimming have worked hard to maintain. We wanted to empower the consumer, help them understand the process behind the product and the science that helps them make an informed decision. After all, honesty is essential to the marketing of a product.

Evolution Slimming slimming-logo

Working with WebVideos has been an absolute pleasure from start to finish, which happened to be much sooner than I had anticipated! WebVideos were quick to review our storyboard and make the necessary changes to our script to ensure the end result was exactly what we envisioned. What impressed us the most was how their team of professional, creative individuals put together a final video which was exactly identical to the video we imagined.

The turnaround from script to finished video is incredible, the quality of the video is perfect and it has without a doubt increased our website conversion rate instantly. We would thoroughly recommend WebVideos if you’re looking for a broadcast-quality video for any purpose. We will most certainly be back for another video in the near future.

Russell Nicholls

eCommerce Director, Evolution Slimming

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