About The Client

DNC is a leading UK housewares company who design, develop and distribute ranges of distinctive, branded and licensed character products. They had recently developed a new range of ergonomic food storage containers for the kitchen which they named ‘Clic-Tite’. This versatile food storage ‘Novo Clic-Tite’ container was designed to be suitable for use around the kitchen and the home.

The client approached WebVideos with a request for a product demonstration video that would be shown on plasma screens at various product shows around the country.

The Production Project

The brief was to ensure that all the features and benefits were showcased in terms of both visuals and sound (most of the shows would be without sound). The whole production had to be turned around in double-quick time because of the start date of the first show.
Working closely with one of the product managers from DNC, we produced an initial storyboard, which was then iterated a number of times before we finally agreed to go ahead with production of the promotional video.