About The Client/ The Project
This great project came our way through collaboration with Frank PR, Monster Media and Camberwell Studios.
Blackberry and Monster Media approached Camberwell Studios with the task of creating a ‘real time’ on-site production process that would enable members of the public to strut their stuff down at a virtual catwalk show at 149 Kensington High St. London.
This was to be combined with a video-based content management website, into which on-site operators would upload the videos for the budding catwalk models to watch and share.
In order to achieve this, the virtual audience was filmed at Camberwell Studios and inserted into the on-site production process based at 149 Kensington High St. London.
This Promotional PR project was put together to generate interest in the new BlackBerry Torch 9800 Slidephone.
Video Content Management Website
WebVideos was instrumental in designing and producing a content managed video-centric website that would manage the hundreds of catwalk videos produced on site.
On-Site ‘Real Time’ Video Production and Implementation
Members of the public would walk in off the street and strut down the catwalk which was filmed, edited and formatted into flash video and mp4 for mobile devices.
The catwalk videos were then uploaded into the video management system immediately for viewing by the participant.
The video content management website we created and built would detect whether the visitor was using a computer or mobile device to view the site and deliver the video in the correct format.