Written By Andy Woodruff
If you, like me, are the kind of person who hides away when the video cameras come out, you might well ask, why on earth would you want video content on your company website? The reason why I'm recommending that you think differently today is because I believe that:
1. video content is the future for business websites and that
2. business websites with video content attract more customers and drive higher sales.
On what basis do I make such claims? On a simple level think about when you go into a shop see the queue and realise you have a long wait for any service. If you're like me you'll leave thinking you'll pop in on the way back - but of course that rarely happens.
Its exactly the same when customers visit your website. If they cant see what they want in the first few moments they can easily get distracted and leave never to return! Customers need the human touch and that's what video content allows you to add to your website.
Now lets look at the hard facts - here are the latest stats from the US which leads business website development.
In a recent study more than 75 percent of U.S. Internet users watched an online video during November 2007! We can conclude that when people are on the web, watching videos is a natural part of what they do - and we're not talking pornography anymore! Why is that? People respond best to different senses - visual, oral or a combination - and only rich content like video can provide this online.
In the same report online viewers were found to have watched on average 3.25 hours of video per person per month - growing 30% year on year. This may not sound like a lot but in fact that's around 25% of the time spent by the average punter watching TV.
We learn that 138 million Americans viewed 9.5 billion online videos in Nov07 alone, that the average online video duration was 2.8 minutes and the average viewer consumed 69 videos! That's 46% of the US population and shows that online videos are increasingly mainstream
Online video, which has only really been easily accessible in the last 2 years, is winning a significant share of people's attention vs the box in the corner. And don't forget that as an average this hides the fact that some age groups watch a lot more than this and others less - possibly because they haven't found video relevant to them.
However the mode of consumption is very different from TV. People at their computers lean forwards intensely focused on their screen. They are surfing the web, snacking on bite size chunks of content.
Business websites should reflect this and break down their content into easily digested chunks.
As for stats about the sales impact of video content, I have seen recent case studies showing up to 300% increases in enquiries and sales through using online videos to support the sales process.
Why does this work? The reason is simple: a video is more compelling, more immediate, and less demanding than traditional web pages. A video presents your key proposition in seconds, saving the user precious time. It stands to reason that this format gets better results. It's short. It's sharp. It's simple. As the Internet Advertising Bureau says "Web videos are... the catalyst for keeping customers online for longer."
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Video Type: Promotional Video
Promotional Video Production / Business Promo Videos
When you have a new product or service or event you want everyone to know about it – to share your excitement and get in touch to find out more. Our entertaining promotional video productions are fully internet enabled to give...
Corporate Video Production / Business Promotion Videos
I don't know how you feel about video production, but for us, a Corporate Video Production is by far the most flexible and cost effective way to showcase your company and its assets. WebVideos provide...
Sales Lead Generating Video / Online Marketing Videos
If you’d like to increase your sales leads by 100%, 200%, 300% or more, then a sales lead generating video will be the perfect addition to your online armoury. Incorporating an objective based sales video...
Product Demonstration Video / Product Demos
A Product Demonstration Video will truly impress your customers with attention to detail and a helpful attitude. Consequently they remember you for longer, feel closer and will more likely reward you with increased sales...
Presenter Led WebVideos
When the window of immediate opportunity to engage with your potential customers is only a few seconds, a warm, friendly web presenter with professional delivery is proven to capture their attention...
Motion Graphics / Animation
These short form videos use animations and motion graphics combined with sharp scriptwriting and a clear sense of purpose to create high-impact visual feasts that draw the viewers attention to your message.
Video Testimonials / Public Relations Videos / Talking Heads
Did you ever want to just sit down and talk to your staff or customers but find it logistically impossible? Do you feel that your company could benefit from interviewing a key authority figure or member of staff?...
Customer Service Videos / Training Videos
When it comes to any type of training, particularly employee training in the customer service arena, the most powerful tool that can be used is video. The reason for this is because video is effective...
VoxPops / Public Opinion Videos
VoxPop web videos tell your story through the voice of the person in the street. They are a high-impact, low-cost video solution for companies who need to talk to their customers across a variety of online platforms...
Live Event Filming
There is no storyboard, there are no second takes, there may be a schedule but its not necessarily set in stone. Live event filming is about knowing how to work with the unpredictable, which can be stressful if not...
Our studios in Central London truly enhance our capabilities and ensure flexibility and speed when working to our customers’ tight deadlines.
Our Clients Consistently Report:
Increased conversion of website visitors into contacts through scripted lead generation videos – accelerating sales
Reduced call centre costs for people and infrastructure, by providing online customer help solutions – driving profitability and margin growth
Increased customer satisfaction – building customer loyalty and reducing new sales costs
Real-time tracking and measurement – ensuring costs, revenues and other key business measures are on plan and within budgets
Project delivery on time and to budget – ensuring business plans and projects are implemented and the projected business results are achieved
BT, BlackBerry (RIM), BigDug, TrapMedia and many more organisations, big and small, in all industry sectors have benefitted from our business solutions.
Full Service Video Production Company & Online Marketing Services.
WebVideos are a Creative Marketing Corporate Video Production Company. We combine video, graphics & flash to create multimedia & corporate video productions for any size business or budget. We also create Bespoke Multimedia Flash Video Delivery Platforms.
We have successfully produced corporate videos & multimedia website videos for UK business clients ranging from large companies such as British Telecom, Trevor Baylis Brands and BigDug Shelving right through to smaller businesses such as Trap Media and DNC.
Our professional video productions are proven to:
- Enhance customer services
- Increase enquires per visitor
- Educate visitors to new ideas
- Build business credentials
Client Quote:
"Webvideos brought a dynamic and flexible approach to solving problems. That, allied with their creativity and technical understanding, meant we were able to implement a series of 'how to' videos on time and to budget. We were impressed by their commitment and professionalism."
Kenneth Browning - GM Customer Experience BT
We also provide film studio services by way of our business partnership with Camberwell Film Studios London
Why Compromise With Your Online Business?
As a UK market leader of corporate video production for websites, WebVideos provide value for money end-to-end video production services that range from website video strategy, scriptwriting, storyboarding and creative website, video production, right through to the technical implementation of the final production on your company website.
Affordable, Professional, Video Production Company!
There are many website video production companies that claim to be able to offer the same high level video production services we offer, but our web video productions speak for themselves. WebVideos are industry leaders and consequently we can offer you a much higher level of expertise than your standard corporate video production companies.
If you are looking to increase and enhance the inherant marketing potential of your website through the use of a marketing video then look no further than us.
Corporate Video Production for the Web Has Exploded!
The past few years has seen the services of corporate video production companies explode. Because of this, on many corporate websites without a web based video production the primary message just isn’t getting across. It has been shown that visitors decide whether to stay on your website within a few seconds, so if you have something to say you'd better say it fast!!!
Our web based video productions have been proven to hold customers attention, generate leads and enhance bottom line results dramatically when implemented across your website. With a promotional website video presentation you will easily be able to:
- Improve Sales Lead Conversion With An Interactive Online Video Production
- Deliver Your Business Proposition In An Exciting And Invigorating Manner
- Reduce Call Rates By Providing Self-Help Customer Service Videos
- Build Business Credentials With A Commercial Video Welcome Message
- Deliver Innovative And Interactive Product Demonstration Videos
- Provide Measurable Internal & External Educational Platforms
- Help Visitors Navigate Your Website & Locate Important Information
- Aid The Customer Decision Making Processes With Help Videos
- Drive Customer Feedback With Person To Person Calls To Action
- Bring Your Customer Testimonials To Life With A Soft Sell Website Video
- Use A Video Production To Enhance Your Marketing Communications
WebVideos have immense experience providing professional creative online video production services, video editing, interactive design & development for online business. Our professional video production team Guarantees our corporate clients a high quality end video production service that will easily achieve all of its objectives.
Our video production business has a team with years of corporate experience in professional scriptwriting, video editing, web based video production, interactive multimedia flash video presentations and implementing promotional video productions for online business. This has made WebVideos an incredibly successful online corporate video company.
Whether you need a website video, customer service videos, an online marketing video, promotional video production, sales lead conversion videos or a simple talking head welcome video to greet your customers, we have the creative video editing and production skills to meet any corporate demands.
Creative Video Production Services For Any Style, Anywhere.
If you don’t see the kind of video production services on offer that your business website requires, please do call us for a free consultation. At WebVideos we pride ourselves on being able to create and implement the production of your company's video in any style and in anyplace on your website. Smooth, seamless integration of your creative video into any corporate website platform comes guaranteed.
Types Of Flash Driven Multimedia Website Video Application.
Single Web Video: Custom Flash Online Video Player Application.
We use this development technique to implement a single web based video production on your website. The web video player look and feel is based on your company's brand specification or website look and feel. This type of creative flash driven corporate video can also be created to a specific size requirement to ensure seamless integration into your businesses existing online platform.
Single Web Video: Multiple Flash Online Video Player Applications.
If your business has more than one version of your overall website design or have a different colour scheme for different sections of your site, we can design and create video productions with multiple colour versions of the agreed flash website video application. This will ensure that the final corporate video production conforms with the brand vision of your business which is kept right across your online presence.
Multiple Web Videos: Single Flash Online Internet Video Player Application.
This kind of web video application is ideal if you’re having lots of online videos produced but want viewers to be able to watch them from one place. We can create website video applications that will handle ten videos or a hundred videos. Our professional design and development team have had years of experience building flash driven website video applications for the businesses in the online world.
Having custom made, multiple web video players for your company website needn’t cost the earth. It can be as simple or complex as you want, with some levels of interactivity like ‘share this video’ coming as standard with every platform implementation.
Multiple Web Videos: Multiple Flash Internet Video Player Applications.
Many of our clients come to us with a request for a handful of corporate videos to be implemented right across the different sub-sections of their company website. Their main online business may be made up of many different sections or indeed of many different websites. These may be coloured or designed differently, but still keep to a certain brand identity.
In our process to video production we will derive the the style and colour of the video player, the individual dress code of the video presenter or presenters and any additional graphics from your varying online business web pages.
Video Production London: About WebVideos
WebVideos are a london based video production company. We work with businesses of all sizes to maximise their online presence with the judicious use of rich media video production...
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