Do Your Online Sales Need a Boost?
Written By Andy Woodruff
Converting online sales is the challenge facing many online businesses. You know how to drive traffic to your website; you know your product inside-out; and you've made online navigation smooth and appealing. What more can you do?
Effectively Converting Your Online Sales.
Video has been proven to boost online conversions, increasing sales by up to 55%. Such an impressive ROI demands that you try it for yourself. Online video works because it's simple, direct, and compelling. It allows customers to make an informed choice about your product or service - without asking them to read pages of text.
The message is clear: if you need to communicate with people online, you will benefit from an online video.
Keep two keys in mind:
- Length: Keep it short - anything longer than 4 minutes won't be viewed;
- Quality: The quality of your business will be judged by the quality of the video.
Dr Ralph Wilson, Editor, Web Marketing Today (October 2007)
Business-to-business marketing solutions.
Web Videos has produced videos for business-to-business clients too. When you're selling a service or product to fellow businesses, it's crucial to set yourself apart from the competition. A professionally-produced video will enhance your company image, particularly if it contains valuable or informational content.
How do you get started?
An online video could start converting more onlin
e sales immediately. But it's not easy to conceive and produce an effective piece of video for your own site. Web Videos offers a consultative service, working with you to develop, design and install your online video. Take a look at our all-inclusive online video packages.
What should your online video be about?
The nature of your business may not immediately suggest themes for a web video. But we can help you to identify ways to use this innovative marketing tool. Consider a company introduction (like Avand Plumbing Courses ); a movie-style event trailer (like City Warriors ); or an informational, business-to-business marketing solution (like Recycling ).
Any of these will enhance your online presence and start converting online sales.
Contact the Web Videos team for ideas - whether you're in services or ecommerce, we'll suggest ways to integrate rich video content in your site.
Video Type: Sales Lead Generation
