Help! My Website Looks Dull - How Can I Bring it to Life?
Written By Mark Griffin
We have been discussing the surge in video content online and how that can be harnessed to drive more customers and sales to your website.
However, many of us have spent sizable sums building our existing websites, first in the ‘dot com' era and now again as we upgrade for broadband web. Unsurprisingly we're reluctant to change everything again to incorporate a load of video content.
You'll be relieved to hear that rebuilding your website is not necessary. The modern systems for playing videos in different parts of your website integrate easily to most existing website management systems. In fact in the best case all you need to do is paste some HTML code provided by your video supplier wherever you want the video to appear and the video immediately starts playing!
That allows you to focus on where could your website be improved by video content and how should that video content include. I believe most small to mid sized business websites can use video content highly effectively in several ways.
Add a human touch to your home page - the majority of traffic online bounces straight off your homepage - a video presenter there grabs and retains attention and immediately delivers compelling sales messages.
Support your customer services - people hate trawling through endless text FAQs struggling to understand the answers they're getting. Many companies find its much more effective to offer a video FAQ for the top questions (80% of consumers ask the same 20% of the questions) which also greatly reduces call centre load and costs.
Sales process videos - people bounce out of online transactions up to 60% of the time, so adding short videos along this process to reassure and support has to lead to higher sales and fewer dropped shopping carts - often its just a case of reassuring the buyer regarding things like returns policy which in fact rarely used afterwards.
The best systems today are based on what's called open source software that is free, so you don't need to pay license fees, which greatly reduces costs. What's more there are thousands of software developers throughout the world who work to improve this type of software so you get constant free upgrades and improvements.
The video management system then enables you to post your video content wherever you need it, using a WYSIWYG (what you see is what you get) editor that will be familiar to anyone using Microsoft Word.
Because its so easy to use it means you get more time to focus on the content instead and can spend the time creating different sales videos to appeal to different consumers. This system then functions as effectively as a fully featured website system, comparable to those costing tens of thousands from the industry giants. And no more dull and dreary business websites!
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Video Type: Sales Lead Generation
