The Space Centre - Web Design / WebVideo / GoogleAd Campaign / SEO

The Guys at The Space Centre came to us initially with a view to having a video on their website home page to spice up their existing web presence. By now that website was a number of years old and was purely functional and without any kind of style aesthetics.

After an initial consultation and after we put forward our web design and SEO capabilities they decided to bump up the requirement and go all out and have a complete website redesign as well the initial requirement for a Presenter Led WebVideo.

Website Design / CMS

As with any web design job we work closely with the client to ensure every aspect of the requirement is thoroughly investigated.

After a number of design submissions we agreed on a finalised design for the site. We built the website using a Content Management System (CMS) with a view to training the client up to make simple adjustments and to update the website themselves.

We also integrated the web forms on the site into a database capture system that would efficiently manage all the contacts that came through the website. This was important to the client so they could use the database for email marketing at a later date.

Logo Design

After the initial consultation with the client about the web design, the client expressed an interest in sprucing up the current logo or providing them with an alternative.
The usual process of consider, create, deliver was employed until we could both agree on a final design. The logo concept is based around an overhead view of a room with the door open.

Scriptwriting / Filming / Video Production

The video went through a similar process with the script for the video before filming the agreed presenter against greenscreen in a small Film Studio in South London. We also did a bit of filming in the kings cross area and at The Space Centre which we tied into the final video.

We edited the video and added post production graphics in the new style of the client’s website, using shapes, fonts & colours that would ensure brand continuity between the website & the video.

Bespoke Flash Video Player

The video was then deployed using an integrated bespoke flash video player. Using flash also enabled us to also integrate a web form into the video.
The integrated response form we provided in the video captures visitor interest at a point of peak stimulation.

We also host the video with a very low cost hosting package with dedicated streaming servers across the globe.

SEO (Search Engine Optimisation) / Link Building

During the creation of the website we also built in extra SEO ‘Keyword Specific’ pages that would help achieve the natural search results they desired and have an ongoing online marketing relationship to push for further SEO goals.

We are also contracted to provide the client with link building and article posting services to ensure their high organic search rankings are maintained in conjunction with their Google Adword Campaign.

Pay Per Click (PPC) Google Adword Campaigns

The Space Centre is a family run business just off Kings Cross WC1 where they offer clients the opportunity to rent out Meeting & Conference rooms. Because of this they are continually running GoogleAd Campaigns in order to generate extra business through the website.

They were so impressed by the website and video we created they invited us to provide an initial analysis of their existing adword campaign.

We went through the data and agreed we could provide huge cost savings across all the campaigns and that the campaigns could be better run. After a very successful meeting between the client and our adword specialist the client agreed to a new contract with WebVideos to manage their whole online marketing presence.

Client Quote

Coming soon...