Francesco Consultancy - Direct Marketing Video
About the Client
Francesco Consultancy are primarily a Direct Marketing Company. The mainstay of their business is conducted through flexible direct marketing email campaigns which are tailor made to specific company messages to offer the customer a more cost-effective 'greener' direct marketing approach than with paper-based marketing.
The client came to WebVideos with a tight budget and tight deadlines and was looking to bring the main page of their site to life with an informative, Direct Marketing Video.
This was an interesting job and a little different to the usual talking head type video. The script was concieved and written in double quick time. We assessed the proposition of Direct Marketing Email Francesco were making and concieved the idea of 'GreenMail' in the process. We had two scriptwriters on the job that afternoon who were both eager to make theirs the winning script. Both scripts were sent off to the client who really loved the concept of GreenMail' and decided to run with that.