Camberwell Film Studios - Website Design / SEO / GoogleAds

About the Client / Project

Camberwell Studios provides two film studio spaces and supporting services for London's media industry.

Customers range from the BBC, Endemol, STINK, BLINK and hundreds of other film and video production companies in the UK. WebVideos is a shareholder in the business. Starting from scratch, Camberwell Studios had to get up & running very quickly.

Launching in the middle of the banking recession bought its own challenges.

Logo Design

The first priority was to get a website up and running. This meant creating a visual identity that the

Camberwell Studios team and hoped for customers could relate to.

Our designers took their cue from the light-industrial feel of the building and surrounding area and elected for a simple but fresh and easily replicable typographic logo.

Web Design / CMS

Building the website took just a couple of weeks. At the same time we researched the search keywords that would bring the natural SEO traffic, spoke to production companies about what they look for when they come to a website and learned more about how the industry presents itself.

Pay Per Click (PPC) GoogleAds

The website was launched and immediately the calls started coming in. But unfortunately not enough of them. So a GoogleAds campaign was started and that made all the difference.

Since then we have focused on using the best of the keywords that are proven to work to boost the natural SEO results and consequently reduced the Cost per click and used the savings to develop new strategies aimed at sub-sectors within the industry and the much vaunted 'long-tail' keywords.

Learning how to use google ads for one of our own businesses has enabled us to deliver this service for others, safe in the knowledge that we know what we're talking about.