City Warriors - Maxim Promo Video
About the Client / Project
MAXIM is the UK’s leading online Men’s Lifestyle Magazine. Together with one of our longstanding clients City Warriors they are putting on an evening of glamour model boxing to be held in London in November 2011.
Naturally they wanted to tell their massive online audience what was happening and commissioned us to create a short video introducing the event.
|
CLIENT QUOTE: "A tight creative unit who perform over and above the brief. Recommended!." Stuart Mesham: Editor - Maxim Magazine (Dennis Publishing Group) |
Concept / Post Production / Editing / Graphics
We were united in our desire to mix the glamour with the grime and so hired out a grubby boxing gym in London’s East End. The gym had everything – grime, a ring, ancient weights machines, and year’s worth of boxing paraphernalia lying about on the floor. It was just what we needed.
For the 8 hours of filming we used 4 different cameras (handheld Canon’s 5D, 7D, 550 and the Sony EX1 (on tripod)). We worked the girls hard: posing, sparring, laughing and getting a proper old sweat up. It was one of our most enjoyable days in recent months.
We broke the film into two elements – the title sequences announcing the fight at the beginning integrated with the action footage as a counterpoint in the middle. In the edit we use After Effects.
From start to finish the project took 3 weeks.
More from this Client
• City Warriors Talking Head Interview Flash Platform
• City Warriors Website Design & Promo Video
