BT Fibre Trial (upto 100mb) - Pre-Sales Animated Video

About the Client / Project

We had recently worked on an animated video for BT Infinity 40Mb broadband service. The client then approached us asking if we could create another similar video for the 100 Mb fibre optic services which would be trialing across a number of limited households.

The installation service is a bit different from the usual set up of BT Broadband which is currently supplied down the phone line. Due to this BT were interested in the production of pre-sales media that educate & inform current & potential customers about what is involved in the BT Fibre installation process before they make a decision to buy.

Pre-Sales Approach

We were approached by the client to produce a pre-sales video that would set-out what is involved in the installation process plus what the customer could do on the day of the installation to make things go more smoothly.

WebVideos worked alongside members of the BT Infinity team plus a BT One Voice pre-approved scriptwriter Guy Nicholls.

Voiceover Dubbing

Due to budget constraints we were asked if it was possible to record an updated version of the BT Infinity 40Mb script and lay that over the top of some parts of the existing animation.

This was successfully achieved in the sound studio by providing the presenters an immediate feedback loop which would show them in real time exactly how to pronounce each word and for how long.

Web Page Design / Hosting

We were also asked to create a web page for the video to sit on as BT hadn’t created any pages for the new service on BT.com

After agreeing the domain and page design we implemented the video which we continue to host with a very low cost hosting package.

Client Quote

"Webvideos brought a dynamic and flexible approach to solving problems. That, allied with their creativity and technical understanding, meant we were able to implement a series of 'how to' videos on time and to budget. We were impressed by their commitment and professionalism."

Kenneth Browning - GM Customer Experience BT