BT Infinity (upto 40mb) - Pre-Sales Animated Video
About the Client / Project
Bt have just begun rolling out their brand new super fast broadband service, BT Infinity. This new fibre-optic system is designed to deliver broadband speeds of upto 40Mb and will see BT competing with Virgin Media & Sky.
The installation service is a bit different from the usual set up of BT Broadband which is currently supplied down the phone line. Due to this BT were interested in the production of pre-sales media that educate & inform current & potential customers about what is involved in the BT Infinity installation process before they make a decision to buy.
Pre-Sales Approach
We were approached by the client to produce a pre-sales video that would set-out what is involved in the installation process plus what the customer could do on the day of the installation to make things go more smoothly.
WebVideos worked along side members of the BT Infinity team plus a BT One Voice pre-approved scriptwriter Guy Nicholls.
WebVideos were keen filming everything in a home set at a film studio, but budget contraints meant it wasn't to be. We then came up with an animated video solution where we would film on green screen and draw the set in afterwards.
Client Quote
"Webvideos brought a dynamic and flexible approach to solving problems. That, allied with their creativity and technical understanding, meant we were able to implement a series of 'how to' videos on time and to budget. We were impressed by their commitment and professionalism."
Kenneth Browning - GM Customer Experience BT
