by Andy Woodruff | 26 May, 2017 | Content Marketing, Video Marketing
‘How-to’ videos – more commonly referred to as explainer videos – have been starring in the online world for a long time now but it is only in recent years that their importance to middle-of-the-funnel marketing has become apparent. By its very name a... 
by Andy Woodruff | 23 Feb, 2017 | Video Production
This article is the first in a series that looks at the practicalities of making business videos that you can use in your marketing strategy. These articles have been written with the laymen in mind and will describe how you can get started with the equipment you have... 
by Andy Woodruff | 16 May, 2016 | Video Production
The story of interactive video is one of the oldest new stories about video marketing. We were making them over ten years ago before Apple put a kibosh on things!¹ This year marks a resurgence of online interactive videos, as this article explains. Anyone who has to... 
by Andy Woodruff | 18 Apr, 2016 | Video Production
You’ve decided to commission animated video content to include in your marketing strategy, the first step to a more effective campaign and a better ROI. But what is involved in commissioning an animated video production for your business? Why choose animation or... 
by Andy Woodruff | 14 Mar, 2016 | Video Production
Presenter Led Video The purpose of your Presenter led video or talking head video is to convey your message; and increase brand awareness, click-throughs and sales. Of course, a large part of the process is getting the narrative right – but if your technical... 
