How does animation and motion graphics play a role for corporate video production?

Video content is experiencing unprecedented popularity, and it’s a trend that looks set to continue. An Animoto report(1) showed that 74% of people are more likely to buy from your business after watching a video, and 96% state that they find video content ‘helpful’ when considering a purchase.

It’s hardly surprising. Humans are visual learners and are powerfully stimulated by moving images. In fact, our brains process visual content 60,000 times faster than plain text. It’s precisely this that makes video such a successful form of marketing.

Understanding Animation and Motion Graphics

When working with a video production company, you’re likely to hear the terms ‘animation’ and ‘motion graphics’ used quite a lot. This is because they’re an integral part of creating a high-converting video for your business.
But before discussing the benefits of using both – what are the key differences between the two? Here’s a quick guide.


Animation is the process of creating a series of pictures or frames – which put together in sequence, create the illusion of movement. Think back to the cartoons you enjoyed watching as a child – they’re a classic example of animation in action. In corporate videos, you might see animated figures, illustrations or scenes – all used to convey key messages.

Motion graphics

Motion graphics are rather different. Instead of an entirely new scene being created, motion graphics are embedded into existing real-life footage. Its purpose is to enhance the video content that’s already there – making it more visually appealing and attention-grabbing.

How Motion Graphics and Animation Generate Results

There are a variety of ways that these video elements can be used to benefit your business. Below is an outline of the key advantages.

1) Get your message across clearly
A talking heads or explainer video conveys your key messages in a relatable way, but doesn’t offer the immediate impact of animation. If your product is complex to use, an animation or motion graphic can swiftly explain how it works. If you’ve got a large number of statistics that you want to share – using a simple infographic or table helps to get the information across in an easy-to-access way.

2) Cut time
Bear in mind, there’s only so long your target audience will devote to watching your video. You’ll need to deliver the message quickly for it to be effective. Animation helps you achieve this. What a presenter-led video may take 30 seconds to explain, a simple animation can outline in just 10 seconds.

3) High-impact content
Animation and motion graphics are both excellent ways to break up your video content, using bold illustrations and vibrant colours. This maintains viewer interest – not to mention helps your customers retain the information more easily.

4) Simpler to produce
Video content featuring actors or ‘real’ people helps your audience to connect with your brand – which is incredibly important. However, if you want to keep costs down, incorporating animation into your video content can help – as it minimises the requirement for actors, camera crew and post-filming editing.

5) Greater scope for creativity
With motion graphics and animation, there really is no limit to what you can create. Even the zaniest ideas can be brought to life by a talented video animation artist – and this can help your brand to stand out from the rest.

Professional Animation Videos for Your Business

If you’d like to find out more about how video content can be used to boost brand awareness and increase conversions, simply get in touch with WebVideos today by calling 020 7733 4166.

1) Animoto Report

London based Video Content Production company

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